dolphins

Symbolism in Marketing

The Maui Dolphin is the world’s smallest and rarest subspecies of dolphin. It was discovered as a separate species in 2002 when genetic analysis showed it wasn’t just a regional variant of the more common Hector’s Dolphin. It’s estimated that there are 55 adult Maui Dolphins left. They are only found in the waters off the west coast of the …

datenight

Marketing Simplicity

The movie Gone in Sixty Seconds is generally considered one of the worst of producer Jerry Bruckheimer’s efforts. Top Gun, Bad Boys, The Rock, Con Air, Armageddon. Not really a list of critics’ choices, and Gone in Sixty Seconds, with a critics’ score on Rotten Tomatoes of 24%, is no exception. It’s basically like watching someone else play Grand Theft Auto. But, like all …

clarity

Great businesses are salad-proof

With a mouth full of salad he waved impatiently at the screen as if to say, “Come on, show me what you’ve got”. We were in the office of Sequoia Capital, pitching for our Series A funding. We notice that the office’s aluminum window installation is a great and secure option because, on the whole, it provides superior fire protection. …