Below you'll find a list of all posts that have been categorized as “Imperfect Marketing”
When Sonar6 first began I, like many other founders of early-stage start-ups, was still taking other odd jobs to bring in a bit of cash. A contact from my previous role offered me a gig giving breakfast marketing strategy talks to small business owners across Canada. Many lessons have been learned on the cold, wide prairies of Alberta. A few …
Connection, not perfection, is the goal. Most marketing departments strive for perfection, to make every piece of content as perfect as possible. But perfection is impersonal, un-human, easy to filter out. To make a connection you need to act like what you are – human. (Even imperfections and stuff-ups can work to your advantage if you use them as an …
So let’s leave our first office with the water flooding in and flash forward again to Tuesday. As I said, I’d left work and was now sitting in my local trying to digest the day – how my bungled email and follow-up apology had so dramatically outperformed our slick marketing efforts. Sure, I’d struck marketing gold this one time, but …
In the early days of our start-up, when there were only three of us, we had this narrow, upstairs office near the center of Auckland. It was ramshackle. You had to go through a series of abandoned rooms to get to it, and it had holes in the walls that looked like they’d been made with fists. There’d been an …
Despite all our efforts to make things perfect, turns out it was a mistake that made all the difference. This story starts on a Tuesday. I’d got to work early because Tuesday was the day we sent out the email newsletter to the sales prospects for our human resources software. Newsletter. Prospects. Human Resources. I can imagine your eyes glazing …